Where the bloody hell are you?

This ad has been given a lot of talk time on all the major TV news shows and radio shows. It is the brand new ad from the Australian Tourism Council showing pictures of the iconic Australia that tourists love to see. However, it is the slogan that has everyone worried.. “Where the bloody hell are you?”
Now, to the average person on the street, this isn’t that offensive, but the British TV regulation board have deemed it “too risque”.
So, my question is to all my overseas friends, and to the Aussie ones at all, is this ad offensive?

http://media.fairfax.com.au/?rid=18150

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